Parle-G – the famous biscuit brand – recorded its best sales in India for the first time in 80 years amidst the Coronavirus lockdown.
Though the company has not released the exact statistics, they have declared that the three-month period of March, April and May recorded their best sales in eight decades.
“We’ve grown our overall market share by nearly 5%… And 80– 90% of this growth has come from Parle-G sales. This is unprecedented,” said Mayank Shah, category head at Parle Products.
READ: https://penbugs.com/tn-govt-adds-1000-more-beds-as-most-hospitals-are-nearly-full/
The company restocked within seven days as people were buying whatever food product that was available in the market. “During the lockdown, Parle-G became the comfort food for many; and for several others it was the only food they had on them. This is a common man’s biscuit; people who cannot afford bread – buy Parle-G,” said Mayank.
“We had several state governments requisitioning us for biscuits… they were in constant touch with us, asking about our stock positions. Several NGOs bought humongous quantities from us. We were lucky to have restarted production from March 25 onwards,” he added.
