The famous Kovilpatti kadalai mittai has been granted the Geographical Indication (GI) tag.
The application was filed by the Kovilpatti Regional Kadalaimittai Manufacturers.
GI tags are granted for produce or products originating from and having unique qualities corresponding to a geographical area.
This tag is gives exclusive rights for the owners and ensures that no one claim or uses the product name attributing to location.
Chinnaraja. G.Naidu, Deputy Registrar of Geographical Indications, confirmed that the GI tag has been given for the Kovilpatti kadalai mittai.
He said that the tag will now help this brand reach an international audience. “This product has a long shelf life and has a huge export potential,” he added.
