Hindustan Unilever will drop the word Fair from its brand Fair and Lovely in the light of massive backlash around the world for the brand’s obsession with fair skin.
The company came under pressure after Johnson & Johnson exited the market following a global momentum gathering steam against racism following the killing of George Floyd in Minneapolis in Minnesota.
The new name, undisclosed, is currently waiting for the approval and the company will be changing it in a few months.
Sanjiv Mehta, chairman and managing director, HUL said, “We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty. In 2019, we removed the cameo with two faces as well as the shade guides from the packaging of Fair & Lovely and the brand communication progressed from fairness to glow which is a more holistic and inclusive measure of healthy skin. These changes were very well received by our consumers. We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months.”
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