Darren Sammy is very vocal when it comes to the issues of racism and discrimination.
Right after George Floyd’s murder, there was a massive outrage and a movement called ‘Black Lives Matter’ is taking place all over the world.
Addressing the racism, Sammy already questioned players of IPL franchise Sunrisers Hyderabad and their fans who called him “Kaalu”.
Now, Sammy in an interview questioned about Fair & Lovely.
“Your ad, Fair & Lovely says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Sammy was quoted as saying by Outlook in an interview.
Sammy once again, in another chat with TedEx Hyderabad, spoke about the importance of education and said, “It is a broad topic. Obviously the killing of George Floyd in USA has started a movement for equality and against racial injustice, systemic racism. People are having difficult conversations from which they would shy away from.
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“In all this, I learned things and words that could be deemed as degrading because of one’s skin colour. So I am using my platform to raise issues.
“When you talk of racism, colourism like what I spoke about in 2013-14 when I was playing, it’s about education. Educating the public that certain words that could be offensive should not be used.
“I spoke about one of the biggest campaigns that is going on in India about the product Fair & Lovely, where you indirectly say to people you are lovely when you are fairer.
“I have got feedback that it is a part of the culture but just because it is the culture it is not right. People need to appreciate everyone and a lot of education has to go into that,” he said.
Recently, Unilever announced that they will be dropping “fair” from their brand Fair & Lovely and the change of name will be happening real soon with the management discussing the new name for the brand
